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Dr Pepper Ten: It’s Not For Women

0 Comments 11 October 2011

Dr Pepper Ten: It’s Not For Women

So apparently women get their very own beer, but there’s a soda they need to stay away from. That’s right folks, Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday is not for women — at least, according to their ad.
Apparently, guys aren’t so into drinking diet soda, so the company is trying to make a more appealing product for men. Dr Pepper Ten will will be wrapped in gunmetal grey packaging with silver bullets because, you know, those things don’t appeal to women.

The drink will also have sugar, calories and all 23 flavors that are in regular Dr Pepper soda. I guess women aren’t into those things either. Funny, because I recall having sugar, calories and flavor in my coffee this morning.

And, if all that isn’t enough to appeal to the fellas, the company is also using some super manly commercials to market the product. The commercials will air during manly things, like sports. One even has some really muscular men battling snakes and bad guys with lasers. There is also a Facebook Page for men only. I kind of wonder what would happen if a woman actually joined.

It seems that no one is really worried about offending women. In fact, according to the article from CBS most people think this whole women vs. men theory is a way to get people talking about the product. I won’t deny that it has people talking, but that doesn’t mean people are buying it.

The funny thing is, I haven’t really heard anyone comment on how men feel about the product. I mean, the product is being targeted at them, right? So why is everyone just assuming they will eat it all up? Sure, it’s all kinds of manly. That is, if you enjoy the corny, cliche idea of manliness.

Honestly, as a woman, I can’t say that I am really all that offended by the manly soda marketing. I don’t really drink soda but I wouldn’t decide not to buy something because it’s targeted at men anymore than I would buy something because it’s targeted at woman.

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- who has written 3 posts on SingleWoman.TV.

Jess Downey is a former ChicagoNow.com blogger where she wrote All The Single Ladies -- a blog about all her adventures in dating and mating. She has also written articles for Examiner.com. Earlier this year, Jess launched her own blog called Not What I Ordered. Jess also recently joined Get2Know.me, where she writes a column called Love on Tap as their resident relationship expert. She also joined the eFlirtExpert as a Copy Cutie to help develop content on their website. Jess also writes various articles for a website called Bad Online Dates including a series called “Two Women Two Cities” with Jennifer Kelton, the founder of the website.

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