According to a study from the University of Minnesota, men become less frugal and more impulsive when they perceive a scarcity of females. “What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, Ph.D., an assistant professor of marketing [...]

Wish you were sitting next to the hot guy a couple of rows ahead of you on your flight from NYC to Paris? If you fly KLM, you can. According to TechCrunch, next year, the Dutch airline plans to offer passengers the chance to pick their seatmate based on Facebook or Linkedin profiles with a [...]